Marriott Looking for Manager, JW Brand Management at Bethesda, MD(remote) Full Time

 JOB SUMMARY

The Manager, JW Marriott Brand Management is a key support team member of the JW Marriott Brand Team.  The core responsibilities for this position include: 1) Support the development and execution of brand initiatives 2) Assist with executing the brand strategy and compiling related presentations 3) Serve as the brand representative for corporate support services groups.

CANDIDATE PROFILE

Education and Experience Preferred

• 4-year degree from an accredited university in Business Administration, Brand, Marketing, or related major
• 3+ years of relevant professional experience in brand, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
• Luxury (preferred) or Premium segment experience
• Project Management experience
• Adobe Photoshop, InDesign, Illustrator, Adobe Captivate, and the Articulate Platform (preferred)

CORE WORK ACTIVITIES

Development and Execution of Brand Initiatives

• Develop presentations on brand strategy, framework, positioning, voice and strategic pillars, competitive environment, etc.
• Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals
• Support the brands in developing content for all brand meetings as conferences.
• Develop or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand’s image; focus areas include operational programs, service training, culture initiatives, service rituals, developer/owner toolkits, and other communications
• Collaborate with cross-functional teams on brand initiatives (e.g., internal communications, learning and development organization, market services, operations deployment, etc.)
• Collaborate with internal partners to research industry best-practices and forward-looking trends to identify areas of opportunity for future initiatives
• Develop presentations on brand strategy, framework, positioning, voice and strategic pillars, competitive environment, etc.  

    Execution of Brand Strategy

• Create, edit and maintain brand-level PowerPoint presentations
• Work with Operations Deployment team to manage Brand content on Marriott Global Source (company’s intranet site)
• Assist in developing and executing a comprehensive communications plan for the Brand that encompasses internal and external audiences
• Develop communications for the Brand, such as property correspondence (emails), general brand updates, newsletters, webinars, intranet site material, etc.
• Assist in orchestrating the logistics and managing content for Brand conference calls and webinars with Area Vice Presidents, General Managers, Hotel Teams, etc.

    Brand Representative for Corporate Support Services Groups

• Collaborate with various teams throughout the organization to ensure brand representation and alignment
• Field Brand-specific messages and ensure prompt and accurate responses
• Assist in designing training/immersion presentations for various stakeholders throughout organization as well as external partners

Additional Responsibilities

• Informs, updates, and provides information to supervisors, co-workers, and stakeholders in a timely manner.
• Attends and participates in all relevant meetings.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal customers and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication –Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Strategy Development – Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

• Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Coworker Relationships –Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

• Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability – Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management – Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• • Strong communication and writing skills
  • Project management
  • Budget management
  • Produce brand guidelines and toolkits
  • Represent the brands visual ID and tone of voice

• Basic Competencies – Fundamental competencies required for accomplishing basic work activities.

• • Basic Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• • Mathematical Reasoning – Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

• • Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences.

• • Reading Comprehension – Understands written sentences and paragraphs in work related documents.

• • Writing – Communicates effectively in writing as appropriate for the needs of the audience.

This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.