Sparks Group Hiring for Senior Graphic Designer & Animator Job at McLean, VA Full Time

Senior Graphic Designer & Animator Job Summary:

Sparks Group and a globally renowned company in Tysons, VA have partnered to find a Senior Graphic Designer & Animator for a long-term contract. We are seeking an energetic and skilled Designer to be part of a talented in-house creative studio team. The creative studio partners with cross-functional teams across the organization to build marketing platforms and consumer campaigns to drive consumer awareness, engagement, preference and loyalty with 18 brands. You will conceptualize, design and execute creative solutions that consistently and clearly communicate the portfolio brand identity, positioning and messaging through all brand areas (including print, web, social media, events, B2B and B2C marketing collateral, internal marketing, etc.), and effectively communicate the strategic intent for each tactic. The ideal candidate will have a wide range of design capabilities and experience, with a solid background in visual communications, print, digital, social, branding and typography.

Senior Graphic Designer & Animator Responsibilities:

• Proactively understanding and gaining knowledge brands, target audiences and competitor activities.
• Adhere to brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity.
• Execute creative ideas and concepts, in partnership with the Creative Director, Art Director and design/production team on all creative projects.
• Responsible for graphic design, seeing all projects through from concept, design, production, completion and delivery.
• Develop compelling creative solutions across omni-channel touchpoints with a customer-first lens.
• Evolve, revise or redevelop advertisements or campaigns in response to feedback from the Creative Director, Art Director or internal stakeholders.
• Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels.
• Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities. Work closely with project manager to keep all projects on track.
• Present design work at various stages to stakeholders for review and final approval.
• Collaborate with the Loyalty, Enterprise and Brand marketing teams along with other members of internal creative studio to understand business objectives, marketing objectives and creative needs to support a variety of direct response marketing campaigns. Liaise with internal stakeholders to interpret creative briefs.
• Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.
• Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.
• Stay current on industry trends, particularly in the digital and social space; share ideas and recommendations for innovating design approaches.

Senior Graphic Designer & Animator Qualifications:

• Strong portfolio showing a range of experience, concepts, and visual styles.
• Minimum of 5 years relative Design experience, preferably in a design firm, advertising or in-house creative department.
• Experience working with a marketing department, understanding of business objectives and ability to find creative solutions to help achieve objectives.
• Ability to work on multiple campaigns for various internal brand clients at once, often in a dynamic, fast-paced environment with tight deadlines.
• Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management, internal stakeholders and cross functional teams.
• Knowledge of design fundamentals, & messaging hierarchy.
• Experience working on direct response materials and designing for a range of marketing channels including email, banner ads, social, landing pages, print collateral.
• Ability to develop/present/pitch creative ideas.
• Strong working knowledge of Adobe Suite.
• Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs.
• Must be able to manage multiple projects simultaneously under the pressure of deadlines.
• Strong communication skills with ability to work in a team environment; responsive and proactive.
• Strong creative, organizational problem solving.
• Experience developing rich media and other forms of online advertising.
• Must be able to apply style guides creatively while upholding brand identity.
• Have a strong interest in social and cultural trends and emerging digital technologies.
• Strong attention to detail. Self-starter. A positive attitude and a collaborative personality.

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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Sponsored by Sparks Group